Orange Business Services hosts live broadcast from GITEX to its offices around the world in partnership with award-winning startup, Plussh.

By Kelly Power, Marketing at Orange Business Service ME

Instead of flying in employees from its six regional headquarters to experience GITEX, Orange Business Services took the opportunity to demo a new broadcast application from French startup and innovation partner, Plussh.

A team of Orange employees who were on-site at GITEX in Dubai staged the live broadcast from the show to its offices around the world, taking viewers on a journey through the exhibition as they watched from the comfort of their offices from Russia to South Africa.

The team conducted three live broadcasts across the five day event, hosting interviews with customers and showcasing new technologies from Orange partners and start-ups alike. ‘We wanted the viewers to feel like they were with us on the ground and to feel like they were part of conversations with customers and partners too’ said Advait Thakur who was hosting the broadcast.

SVP of the region Luc Surviant took the opportunity to address employees live from the event talking about the power of the new technology to unite the team across geographical barriers.

The team then went on to interview Todd Obrien, CEO of Startupbootcamp MENA who spoke of the Smart Cities startup ecosystem in the UAE gaining strong traction and credited Orange Business Services contribution to it.

Orange Business Services sponsors Startupbootcamp MENA, the region’s leading program supporting innovative Smart Cities startups in the IoT & Connectivity, Urban Automation & Mobility, Artificial Intelligence & Blockchain.

Under the Orange smart cities global programme there is a focus on innovation and start-ups. Orange believes that innovation really is the lifeblood of economies and creativity from startups is now part of the DNA of the UAE and the wider M.E. region, since small companies can innovate and scale very quickly using enabling digital technologies and disrupting positively industries and creating new ones.

But there is no monopoly on creativity and innovation and we are especially excited about the potential to collaborate with start-ups and SMEs – like Plussh in an exciting blend of ideas, energy, expertise, scale and resources.

As well as sponsoring such programmes, we have Orange Fab which is our own annual, global incubator/accelerator programme running across Africa, Asia, Europe and the US, bringing together funding, a community, industry leading partners, as well as mentors to support promising start-up ventures.

The Plussh/Orange demo was hailed a great success and Orange will now make the solution a regular staple at upcoming conferences and events across the region. ‘What sets Plussh’s solution apart is the ease of use; it’s an instant live video solution that delivers secure, HD video content through a simple, single link sent through Whatsapp for example, or a simple app on your smartphone.’ said Tarik Belhachemi, Head of Unified Communications IMEA.

Plussh has also been commended for its data security, ownership of content policies and quality of live streaming in the Business France Awards at the MWC in Barcelona.